People Powered Campaigns
A condensed, skills-focused program for Maryland residents designed to help candidates and staff build effective, community-centered, small donor-driven political campaigns. This program introduces a nontraditional approach to campaigning, that shifts focus from turning out voters for a single election to building community investment that leads to governing power.
What to Expect
- 16-hour training spread over three consecutive days;
- Discuss the limitations of popular campaign strategies in a changing electorate and political ecosystem;
- Identify and map out new, actionable approaches that tap into the growing segment of new and non-voting residents;
- Learn critical skills including campaign planning and budgeting, targeting, voter contact and communication; and
- Focuses on increasing voter participation and harnessing the power of Maryland’s six small donor campaign programs.
